Quick-Step Alpha Vinyl Team
Quick-Step: captivated by cycling since 1999
Quick-Step & cycling: 25 years of the perfect click
The click between the flooring brand and the cycling team has been the recipe for glorious victories in the most important cycling competitions in the world for 25 years. This means that Quick-Step will always be firmly established in the memory of every cycling fan. In the future, we still want to reap the benefits of this collaboration with the Soudal Quick-Step team.
Quick-Step has a passion for high-quality flooring… and for cycling. For nearly 20 years, we have been an actively sponsoring a professional cycling team that brought forth several generations of cycling champions.
A history of greatness
The love affair between Quick-Step and cycling started in 1999, when the flooring division of the UNILIN Group began its co-sponsorship of the Mapei-Quick-Step Cycling Team. Ever since, many cycling aficionados automatically link the brand to the team that — in various forms over the years — bears its name: Mapei-Quick-Step, Quick-Step Davitamon, Quick-Step-Innergetic, Omega Pharma-Quick-Step, Etixx-Quick-Step, and more recently Quick-Step Floors.
Spreading international awareness
The sponsorship deal is renewed every two years. Why? Because it strongly contributes to the company’s objectives: enhancing brand awareness on an international level and underpinning Quick-Step’s quality reputation.
Mutually beneficial partnership
Both the cycling team and the flooring brand share a common set of core values: innovation, design, and quality. Together, Quick-Step and its talent-packed team have written — and will continue to write — some of the greatest pages in cycling history. In short: this mutually beneficial partnership has proven to be one of the most powerful combos in the world of professional cycling.
